Learn why advertises with Google Adwords in just a few steps. Google AdWords is the best advertising platform to target your ideal prospect at the ideal time.
Advertising on Google with Google Ads is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google AdWords is the world's largest and most used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.
Google AdWords allows you to focus on the people who are searching for what you have to offer. It could include your businesses products or services. This means you can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform.
What is Google AdWords?
Google Advertising, formerly known as Google AdWords, makes it the largest search engine on the Internet in the marketplace for business owners to sell their merchandise to customers who want to shop.
When users search for the keyword you've selected, if your bid is higher than that keyword for other advertisers, then your advertisement will appear at the top of the search results with a small tag next to it indicating that it’s a paid result.
Suppose you work in insurance, and you are bidding on the keyword "car insurance". This is a broad, highly competitive term that is searched millions of times per month, so your CPC bid is likely to be higher.
Google advertising is an effective way to drive qualified traffic or good-fit customers to your business when they search for the products and services you offer. With Google Ads, you can increase your website traffic , receive more phone calls and increase your in-store visits.
Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests - namely, people who are interested in your products and services - and show them relevant ads. When you look at Google ads, you will find that there are many types of targeting methods for Google ads that you can use to reach more valuable leads. There are two main categories of targeting:
With audience targeting , you are not just targeting a set of keywords that may or may not come from your target audience. Instead, you are targeting people who really match your customer base. You can build audiences based on age, interest, income, behavior and many other factors that match your buyer personality .
Knowing demographics such as socioeconomic status, interests, hobbies, and occupation will help you target individuals interested in your business.
Once you know who’s interested in your business, you can segment your audience.
Content targeting allows you to reach people looking for specific types of content. With display keyword targeting, an advertiser selects broad-matched keywords. Google will advertise with content that matches the keywords. You can target specific keywords to help your ads appear in front of relevant leads searching with your keywords.
Google Ads’ targeting options are a powerful way to make sure your ads have relevance and reach the potential visitors that are most valuable to your business.
Increase brand awareness
Sold products are the sole reason for advertising on AdWords. Many times it happens that your goal is to increase brand awareness and gain clues in the first phase of the buying process. So today there are some suggestions for improvement on how to do this effectively in AdWords. Is your business just launching or is it more established and is looking for some new audiences, Both paid search and paid social advertising are great ways to reach those new users and make them familiar with your brand.
In addition to increasing traffic, clicks and conversions, Google AdWords is also an effective way to tell people about your brand. Google AdWords can be a great tool for seeing your brand by your target demographic - and with the tracking available in AdWords, the success of your campaigns can be determined very easily.
Through the AdWords search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase.
You only pay when someone clicks on your ad.
The main payment model for Google ads is pay-per-click (PPC) , which means that you simply don't pay anything to show your ad - you only pay when someone clicks on it. You are not paying for the risk; You are paying for real visitors. Google Advertising offers an impressive return on investment (ROI) of $ 8 for every $ 1 spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads.
Compared to traditional marketing channels such as TV and magazine advertising, online marketing is highly mediocre, and Google advertising is the most mediocre among PPC online channels.
It’s easy to analyze the progress of your AdWords campaigns because its dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more
Get quicker results than with SEO
A major drawback with SEO is that it can take you months to notice any results before the competition and time to "prove yourself". This is not the case with AdWords. Once your AdWords campaign goes live, the ads will appear and you will get instant results like visitor data. Using AdWords data to kick off a new SEO strategy is a great way to reduce risk by creating proof-of-concept and testing ideas. You can also mine your PPC data to refine an existing SEO strategy or run ads to reinforce and strengthen your organic search results
If you are not going on a budget then it allows your campaign according to the budget without worrying you. The worst case scenario is that as your budget decreases the number of advertisements will start to decrease. However, you can increase your budget accordingly. This scalability is a good option if you want a lot of leads in a short period of time.
For new businesses and websites, it can take months to see results from SEO. This perceived “penalty” used to be referred to as the Google sandbox effect – people assumed Google was intentionally filtering new websites out of the results.
Remarketing is one of the most popular forms of advertising. These Google ads target users who have already interacted with your content. Remarketing ads mean re-thinking about your business and considering buying from you.
Cookies monitors will follow users on the web and target these users with your ads. Remarketing is effective because prospects need to see your marketing at least seven times before becoming your customers.
AdWords can show ads to users who have visited your website and have shown signs of interest but are not using a product or using a cookie.
Remarketing gives you a way to maintain the relationship after the first marketing touchpoint and continue to reach your most valuable leads.
With remarketing of Google ads, you can track previous visitors to your website with a cookie (these people can find you through social media, your blog, a click on a product page from a forwarded email, etc.)
Google AdWords is one of the most powerful advertising tools ever created. It deals with millions of searches by Internet users every day.
Click here to request a quote. If you're just getting started with Google AdWords, we'll send you a quote to get your campaign up and running. And if you are already advertising in Google, we will give you a quote to manage your campaigns.