Complete guidelines for On-Page SEO in 2018

 top tricks Facts

What is On-Page SEO?

It is a method to feature your website in systematic order. On-Page SEO helps you to represent the data in an attractive and readable format. So when the end user searches for the keyword on the Search Engine. The bots of Search Engine will start to gather information from all the listed website. Once the bot gets the relevant keyword in website's META TAG, TITLE TAG and CONTENT. Based on the relevance of content and keyword, bot fetches the link and display it as the top result of Search Page.

Checklist for On-Page SEO Optimisation:

Research says 97% individuals working on SEO never apply the #1 Rule of the SEO. They tend to take shortcuts to rank on the top list of SERP without applying the first step. Where the website does gets listed on the Search Engine Result Page (SERP) but never become #1 Ranked Website.

How to do a Keyword Research?

A word which defines your website nature and has a key role in attracting the large audience is known as the Keyword. A keyword can be your brand name or its USP or even its exclusive service.
To change the name server, you need to follow the following steps:

To begin with SEO we need to do a Keywords Research.

Final Keywords can be used as Meta Title, Meta Description, Heading tags or as a content to reach the top rank in SERP.

Top 3 FREE Keyword Research Tools in 2018 are:

  • Google Keyword Planner
  • UberSuggest
  • SEMRush

Why is URL ReWriting so importance?

  • Ensure that all pages redirecting from non-www to www.
  • Also, make sure that you do not have URLs which are hard to get indexed. For Instance, “”. This non-friendly URL confuses search engine robots and users to understand the page nature.
  • Likewise, when we use targeted keywords in URL for specific pages. For Instance, It is considered as a user-friendly URLs as this gives a hint of the link page nature to the bot as well as the users.

What is Schema Markup Code?

Schema Markup is one of the most powerful inventions in the Optimising Industry. It is an add-on method of SEO which gives users an exclusive search experience with a rich snippet.

You can install schema markup code while developing the website

You can also follow the Neil Patel video for more clarity on how to install the schema markup code in details.

What is BreadCrumbs?

A breadcrumb is a keyword based path, which is usually at the top displaying page category. Make sure to add correct structured data sometimes search engine catches this data to show your breadcrumbs as the search result. This provides users an easy to understand overview of the page position on your website.

Precise Meta Title:

While searching a keyword in the search engines. Google displays the result with Meta Title. Thus, we should always use targeted keywords in it. Make sure your written Meta Title is so appropriate that visitors click to visit on your website.

Powerful Meta Description:

Search Engine fetches the keywords from the Meta Descriptions. So make certain that you use targeted keywords in your the page description. As usage of a keyword helps to attract unlimited visitors to the website.

Header Tags:

Put header tags between H1 to H6 in the heading with the keyword. Once you have Crafted a Meta Title and Meta Description. Make sure you do not ignore header tags as this is also a very important factor in SEO. The search bots connect to the webpage with similar keywords.

LSI - Latent Semantic Indexing:

The suggestion which we get while typing in Google's search box is LSI. You can also become one of the Search Engines Prediction for other users. If you use proper Key Phrases in the content and meta description.

Use keywords in the first couple of sentences of your article.

It indicates readers that they are on the right page as the user has been looking for the searchers' keywords.

Reduce Bounce Rate and Dwell Time:

Search engines give more priority to rank such websites on google which engage the visitors for long. Thus you need to ensure that visitors on your site spend more time. You can engage viewers for long by sharing HD Pictures, Videos, and Unique Content.

The ideal loading time should be 1.5 seconds. If you're not close to the seconds time then fix the internal website issues as this may also affect SEO ranking. Check if the website is Responsive and also gets open in mobile, tablet, iPad, and Laptop. Create internal links and open it in new tab for increasing engagement of the visitor. Double check if there are any broken links on the web-page and fix it as soon you get them.

Fix Render Blocking:

Sometimes CSS, Javascript, and other programming languages make User Experience wonderful. But at the same time, it makes the website slow cause of high programmed site and high loading time. So try to use HTML basic coding or such code script which do not talk much time and keep your website speed like a ninja.

Why do we need HTTPS:

HTTPS protects your website and its sensitive information. SSL Certificate wins website visitors trust and protects information. It helps prevent your content from intruders and unethical practices. Intruders include intentional malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

W3C Validation:

It is a website which gives you coding suggestions within seconds. Once you insert your website URL, you'll receive a report of total broken links, Errors in Coding and Improvement Suggestion.

Search Engines always love sharp and clean code like we love our clean home. The Error free your website coding is, the better is your website.

Accelerated Mobile Pages::

Imagine your website is opening 10 times faster on mobile. With speed, it also gives ultimate user experience. This pro state of the website can be achieved by using Google AMP. It is an open source platform which enables website into lightweight code which improves website performance instantly.

Submit an XML Sitemap:

An XML sitemap stands for Extensible Markup Language. It is a standard machine-readable format. The XML sitemaps convey information about the URLs of your site and help it to index faster.

Use Optimized Robots.txt:

itors in less time.Robot.txt has a very important role in indexing website. It is a medium to communicate between the web crawlers to index your websites in SERP.

Google Analytics:

It keeps a track of visitors on your website. Tracking System by Google is a free platform which lets you measure the result of organic and paid campaign in real time.

Verify Google Webmaster Tool:

It is a doctor on the website while doing SEO. It gives website report in real time. You can even track which keyword is ranking, sites current position and real-time total impressions on ranking keywords.


On-Page SEO is the first step to start the Search Engine Optimisation Process. Once the Web Page is optimised according to the On-Page SEO Tips & Tricks only then the Off-Page optimisation can make a difference as On-Page optimisation works as the basic foundation for getting recognised in the Search Engine. The factors like Schema Markup, AMP, Webmaster tools, Keywords, URL ReWriting and W3 Validation when optimised as per the rules of On-Page SEO makes a huge impact on the Search Engine Ranking and User Experiences.

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Madhuranjan Kumar

Madhuranjan Kumar
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