Use Google Adwords for Brand Awareness | Display Vs Search Ads

Brand-awareness, facebook-ads

Google Adwords is a great tool to help increase brand Awareness. Here we’ve got some tips on Search Network & Display Network AdWords. According to Google, Display Network has reached over 90% of the entire Internet population

When it comes to increasing brand awareness , AdWords can be a great medium, often overlooked by marketers who are away from social media and other channels. The intention to buy behind Google searches is usually higher than other PPC channels and you want to make the most of it by maximizing sales. It can also be a great tool to help increase brand affinity. Whether your business is just starting or is more established and is looking for some new audiences. After setting the goals of your branding campaign, you can select the best places to show your ads, and then measure success by monitoring impressions, conversions, and other statistics. A brand awareness strategy is used for newcomers who are new to the business or who have not yet earned a name for themselves.

Both paid search and paid social advertising are great ways to reach those new users and make them familiar with your brand. The truth is, brand awareness is important in a digital environment in every way because it is traditional.

What types of campaigns can you create in Google AdWords?
  • Search
  • Display
  • Shopping
  • Video

Now, for every campaign, you have a strategic set of goals that you can accomplish. So today we’ve got some tips on Search Network & Display Network AdWords. which will help you to grow brand awarness of your product.

Google Display Network

The most obvious place to start with your brand awareness campaigns is the Display Network. The Google Display Network has over 2 million websites. According to Google, it reaches over 90% of the entire Internet population.

google-display-network-ad,

The Display Network allows you to target users with specific interests. While the Display Network does not present a great opportunity for immediate sales, it is a great opportunity to get your brand in front of your target audience.GDN offers several different ways to reach its target audience with two main categories: contextual and audience targeting.

Contextual targeting means that you can target the content on the site that the person is viewing. Audience targeting is another way you can reach users on GDN. In this option, you are targeting individual users, regardless of what content they are viewing. Display Network is great for remarketing ads. These are keyword-targeted ads based on the user's search history - users will likely be more receptive to displaying ads from brands they have already visited or services they are targeting.

Reach them when they are watching a news video, playing a game on their phone, or even checking their email. It also allows visual and rich media advertisements, rather than just plain text - and considering that the brain is an estimated 90 percent of all information processed, visualization alone can be a huge game-changer.

google-display-network-ad,

The real key to using the Display Network is how you target those users. A range of options are available. These include choosing specific websites to place ads, targeting certain topics or keywords, or even following them around a specific audience wherever they go.

display-network-ad,

That list gives you a lot of control over who sees your display ads - so you can really trust the kind of people you want to present your brand to. You can add many of those targeting options depending on how narrow/specific you want your reach to be. the more visual types of display ads allow business owners to communicate messages with consumers and really build their brands

If you’re looking to extend the reach of your brand, the Google Display Network is one of the most effective means of doing so.

The Googe Search Network

Google's search network may not be the most obvious place to build brand awareness, but text ads can be one of the fastest ways to reach a wider audience. With this network selection, your ads will be eligible to appear on Google SERPs. If you want to expand your reach, you can expand your goal to include "search partners", a group consisting of smaller search engines, such as AOL.

These results show up based on the relevancy to the users search query both by organic web crawlers Google puts out, as well as paid ads on the top and bottom of the page.

facebook-ad-campaign,

Campaigns on The Search Network typically have an end goal for users, such as clicking on your ad or calling your business.

This is the number of searches in a given time for a particular keyword. If it is more, people are already searching for you for what you provide, so building awareness is not a priority. You can use the Keyword Planner to determine the search volume. For example, I recently needed flowers for Christmas evening in Florida.

So, I went to the search network and searched for one in my area:

florist-in-florida, unitedstates

The “florist in Florida” query generated tons of businesses that could help me to provide flowers.

This campaign type is for advertisers who want to target only those who are searching for their products directly, without time and budget to target other types of potential customers. The search network includes Google's search engine, shopping, Google Maps and some search partner sites - such as AOL - in which Google text ads also appear.

Difference Between Google Search Network and Display Network

  • The major difference between these two networks is an active and passive explorer, and you need to decide which explorer you want to work with first. From a conceptual point of view, it is very straightforward. A search network with a display select option is basically what it sounds like; Your run-of-the-mill Search Network placements, along with placements on some Display Network sites
  • Compared to the AdWords search network, the display network has the largest viewership of any online platform. YouTube has a monthly viewership equivalent to 10 Super Bowl - so it's not a surprise that display advertising is said to capture 34% of all online advertising spend and about 10% of all marketing budgets.
  • If you are a new company or are selling a product or service that people are unaware of, then you want to start by focusing on branding with your display ads. The Google Display Network is a great way to get in front of potential customers who don't yet know your brand.
  • The good thing about the search network is that you are targeting the active searcher. So someone is coming to AdWords and they are actively looking for your products or your services. Then you have the opportunity to present your advertisement in the same way for them.

So, what is the best way to run an AdWords campaign? Well, there really is no clear answer. If you are new to AdWords, I would suggest running your ads only on the Google Search Network. It's important to you, or whoever manages your campaign, to know the AdWords system well and understand the diffrence of search and display ad see the inforgraph bellow

Google Search vs Display Network – A Comparison (Infographic) - An Infographic from Digital Marketing Philippines

Infographic Embedded from Digital Marketing Philippines

In this article, you know that search and display work are very different ways. The power in this knowledge is now seeing how you can work your strength! The search network is likely to show high-intentional, targeted searches, while display ads are building brand awareness on websites. AdWords is not just for promoting products and services pages. You can use both the display and the search network to build brand awareness and get those leads in the first phase of the buying process.

Google Advertising gives you many options to choose from. So choose the ones that are best suited to your goals and preferences and give them a try.

Conclusion

It is clear that brand awareness can be increased with search ads, but it is certainly not the only technique. Since ad blockers are not always available to everyone due to ad blockers, it would be beneficial to try to climb organic search rankings using SEO, SEM and PR techniques at the same time.

Finally, you want to measure reach and frequency to see how much your campaigns are increasing brand awareness. And of course, if you are stuck with anything then feel free to contact us - our team is here to help!

Related post

Ad-Retargeting

Advanced Facebook Retargeting: How to Up Your Ads ?

Ad-Retargeting

5 Tips to Improve the Performance of Your PPC Campaigns

Ad-cost, unitedstates

How to Lower Your Facebook Ad Costs: Top Tips

B2B-facebook-ads, unitedstates

Best 4 ways to Improve Your B2B Facebook Ads

collaborative-ads, unitedstates

How To Get Started With Facebook Collaborative Ads

automated-ads, unitedstates

Facebook Automated Ads: How Do They Work

automated-ads, unitedstates

Facebook Custom Audiences: The Beginner's Guide

facebook-advertisement, unitedstates

7 Proven Facebook Advertising Tips for Better ROI

Video-ads, Newyork

7 Essential Strategy for a Facebook Video Advertising

facebook-advertisement, Unitedstates

Our Most Powerful Strategies For Advertising On Facebook.

facebook-ads, tricks

"Why Aren't My Facebook Ads Working?" How to Fix .

About Author
Madhuranjan Kumar

Madhuranjan Kumar
Whether you’re a current or future business superstar, I can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with guaranteed massive results both short-term and long-term.

Populer Post
Lowering Facebook Ad Cost
Lowering Facebook Ad Cost

Improve ROI by Lowering Facebook Ad Cost

Lower Your Facebook Ad CPM
Lower Your Facebook Ad CPM

Ultimate Guide to Lower Your Facebook Ad CPM | Cost Per Impression

Facebook Business Manager
Facebook Business Manager

Set Up Facebook Business Manager | Facebook Ads

increase Click-Through Rates
Increase Click-Through Rates

How to Increase Click-Through Rates on Facebook Ads.

Facebook ad copy
Get maximum lead conversion

Write facebook ad copy to get maximum lead conversion

Facebook Carousel Ads
Facebook Carousel Ads

The Effective Guide to Facebook Carousel Ads

Facebook ads, techniques
Facebook Ad Techniques

9 Facebook Ad Techniques That Deliver Results

Facebook ads, Good conversion rate
Good conversion rate

Good conversion rate on Facebook | how to Improve it

Facebook Ads, optimize facebook ads
Good CTR and How to Increase It

What Is Good CTR and How to Increase It | Facebook Ads

Facebook Ads, Improve ad performance
Improve advertisement performance

Improve ad performance with interest targeting

Facebook Advertising Tools
Facebook Advertising Tools

Top 11 Facebook Advertising Tools to Optimize Your Ad

5-Best-AI-Tools, facebook ads
5 Best AI Tools

5 Best AI Tools to Automate Your Facebook Ads

Facebook Ads Funnel
Creating a Facebook Ads Funnel

5 Step Guide to Creating a Facebook Ads Funnel for 2019

Shopify Sales, Facebook Ads
Steps to Get Shopify Sales

6 Steps to Get Shopify Sales Using Facebook Ads

facebook pixel, improve performance
What is a Facebook Pixel

What is a Facebook Pixel | Improve Facebook Ad Performance

Mistakes, facebook ads
3 Mistakes to Avoid

3 Mistakes to Avoid When Advertising on Facebook

Facebook Ad Hacks, ad campaign
Ad Hacks for Winning Campaigns

Ultimate Facebook Ad Hacks for Winning Campaigns

Brand Awareness, facebook ads
Ultimate Guide to Brand Awareness

Ultimate Guide to Brand Awareness with facebook ads

Creating Facebook Video Ads
Creating Facebook Video Ads

5 Tips To Avoid When Creating Facebook Video Ads

 Facebook ads, best tips
Scaling Beyond your Facebook ads

Secrets Revealed: Top 7 Tips for Scaling Beyond your Facebook ads

facebook Ad Bidding
Facebook Ad Bidding Strategies

Facebook Ad Bidding Strategies Lower Your Ad Cost

Why Facebook Ads Not Working
Earn Money from Facebook Ads

How Can I Earn Money from Facebook Ads

 Effective Facebook Ad Copy
Create an Effective Facebook Ad Copy

Top 4 tips to Create an Effective Facebook Ad Copy

Facebook Power Editor
The Facebook Power Editor

Scale Your Ad Campaigns with the Facebook Power Editor

Set Up Ad Campaign
Set Up Ad Campaign

How to Set Up an Effective Facebook Ad Campaign

lower your facebook ads cost
Facebook Ad Costs

Ways to Lower Your Facebook Ad Costs

Facebook marketing small business
Facebook Marketing for small Businesses

How to Use Facebook Marketing for small Businesses

Earning Money Online
Ad Targeting Strategies

Advanced Facebook Ad Targeting Strategies That Works

split rest facebook ads
Split Testing

Use the Facebook Split Testing Feature for Ads

facebook ads retargeting-campaign
Advertising Costs

What are CPM, CPC, and CPA? Facebook Ads Costs

Facebook Video Advertising
Facebook Video Advertising

7 Essential Strategy for a Facebook Video Advertising

Earning Money Online
Earn Money Online

Make money from Unique Content and Google AdSense.

Local Business Marketing
Boost Local Sales

Win your local search audience with Rich Snippet on Google Search.

facebook ads reduce-cost cpa
Cost-per-acquisition

5 Strategies to Reduce your Cost per Acquisition

facebook ads reduce-cost cpa
Cost Per Click

7 Ways to Lower Your Ad Costs | Cost Per Click

facebook ads generate-leads
Generating Leads

How to Generate Leads with Facebook Advertising

facebook ads power-editor
Power-Editor

How to Use Facebook Power Editor: A Complete Guide

facebook ads learn tricks
Ad setup | full guide

How to learn facebook ads | full guide

facebook ads learn tricks
Advertising-tips

7 Proven Facebook Advertising Tips for Better ROI

Earning Money Online
looklike-Audience

5 Step To Create A Lookalike Audience On Facebook

Top Result
Learn Social Media

Social media is a foundation of communication for modern society.

Top Guidelines
SEO Audit in 2018

The ultimate goal for the SEO audit is to find the current technical optimisation level.

Top Guidelines
Write the Best Facebook Ad Ever

we provide best practice to write a perfect facebook ad copy

On-Page SEO

Digital Expert

Promote Your Business

Hire Now