You can target any type of Facebook advertising to a local audience, you just need to specify the desired geographical area for the audience in the targeting settings.
When you understand your customers, you can better solve their unique situations in their communications, which helps to increase the effectiveness of your advertising.
Direct any type of Facebook advertisement to local audiences, including four designed specifically for local marketers; you just need to specify the desired geographical area for the audience in the targeting settings.
Thanks to the Facebook advertising targeting features, you can easily target your content to Facebook users living in or around your city.
You can also use the Facebook user audience tool to target people who are already on your mailing list. Or a Facebook-like feature that targets people who have similar interests with people on your mailing list.
What is geo-targeting?
Geo-targeting is marketing to specific users depending on their location. The more relevant an ad to a user, the more likely it will be converted. Geo-targeting, also known as local PPC, refers to the practice of delivering various content or advertisements to consumers depending on their geographic location. In paid search campaigns, geo-targeting is often used to advertise on local prospects.
Geo-targeting is a tool that helps you target a key demographic group or audience based on a specific location. Social networking sites such as Twitter and Facebook can help your advertised ads and publications reach your local audience via the IP address (the address from which your user comes in), as well as their registered address.
What Is Advanced Location Targeting?
With Facebook ads, you can already target users by country, state, and city. This is useful if you are a local business and want to target users in a particular city, such as Seattle, and not show your content to the entire state of Washington.
Now Facebook allows you to target users to a specific address. In the Locations field, you can enter a physical address or geographic location and specify the users who are in this area. Facebook provides many options for locations. For example, you can select a geographic radius. However, what you want to do is go much deeper than that. To do this, you will need the “Audience” link and a drop-down menu where you will go to “Work” and then “Employers”.
Now you can enter the name of a specific business. Make sure you check the business for multiple locations. You want to specify the nearest location to you.
set up a geographic micro-targeting on Facebook
- Give your audience a name that you will remember for future purposes.
- Choose "Everything in this place"
- And add the address of your building.
- For more information, see the geographic micro-targeting video below.
- Retain geographic audience targeting on Facebook
- As soon as you tap to drop a pin, the GPS coordinates for your chosen location will appear on the map:
Set geographic exclusion zones
Facebook marketers are already using exceptions in their audience, but not often geographical exceptions in this way. Remember that you can exclude any audience that you can create, for example, you can exclude existing page likes, or existing customers, or in this way you can narrow down your audience and create more effective campaigns.
In the Detailed Targeting section, you can select specific demographic data, interests, and behavior. In this case, enter Cheeseburgers to select those who love cheeseburgers.
Next, select the placements. By default, Automatic Placement is selected. If you're just starting out, I recommend going to the Facebook news feed.
- Tell people about special sales and promotions and give them an incentive to shop at a local store.
- Use the call-to-action buttons (four options are available) that will make it easier for people to get directions about your local business, call you, send a personal message, or learn more about your business on your blog or website.
- Posting your event on Facebook has always been a great way to promote a special occasion for your business.
- You create a professional-looking email, send it to your contact list, and people either click to buy the offer, or print your email and come to your store or office.
To increase conversions, you can also redirect local customers using their email address or phone number. Show the audience relevant advertising campaigns that will encourage them to call again. A target audience similar to your most valuable subscribers is also a good option.
If you are a local business, it makes sense to restrict access to your ads to people who are within a reasonable distance of your location. This applies regardless of whether you are promoting a post, promoting your page or trying to send people to your site.