How to Create a Shopping Campaign | Google Adwords

shopping-ads

There are many ways to generate sales, leads, and website traffic. for your e-commerce store. Discover how to advertise your products on Google Shopping | Create a Google Shopping Campaign

Since its launch in 2010, Google Shopping ads have become an important part of consistently successful eCommerce marketing. These ads consistently prove themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search advertising spending was directed towards Google Shopping Ads and in 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.
Additionally, search engines have become the most popular means of conducting product searches via mobile devices: Business Insider estimates that by 2021 search engines will be responsible for 50% of all product searches.

Here is Google's ad revenue from 2001 to 2018
google-ad-revenue

These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of January 2019, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them.

This is a huge traffic-driving source that can ultimately increase earning prospects for online businesses. Shopping campaigns allow users to see ads that show an image of the product, including title, price, store name, and more. . When creating a shopping campaign, you must determine its budget, bidding strategy, and purchase settings.
Google Shopping Campaigns Powered by AdWords and Google Merchant Center and are an invaluable element within any advertiser’s modern arsenal.

What Is Google Shopping?

Google Shopping is a comparison search engine, which is a service that allows retailers to advertise their products to searchers in a visually appealing way. Here’s an example of how such ads might appear, when looking to buy some

google shopping ads

These ads are particularly effective because they showcase a high-quality image on the product listing, as well as the price of the product in question.

Each Shopping campaigns are a great way to promote your products through shopping ads. These ads are a format that includes an Image, Title, Price, Your Business Name, and More. Clicking the right-hand scroll button will continuously pull up more products in that given category, providing a nearly endless catalog of products. Google Shopping campaigns are powered by AdWords and Google Merchant Center and are an invaluable element within any advertiser’s modern arsenal.

Step by Step Guide to create a Shopping Campaign in AdWords

To get started creating your shopping campaign, sign in to your AdWords account at adwords.google.com.

Campaign name

Go ahead and click the Campaigns tab, then click the red +campaign button and select shopping.

google-shopping-ads

On the select campaign settings page, give your campaign a name,

shopping-campaign
Select the Merchant Center

Having a Google Merchant Center account gives you the chance to provide Google with information related to your product types provide a merchant identifier by clicking the account dropdown menu, and choosing the merchant ID.

merchant-identifier

The ID should be the Google Merchant Center account associated with the products being advertised in the shopping campaign. You can't change the merchant after you've created the campaign

Country of sale

From the dropdown menu, select the country of sale to be the country where the products in this campaign are sold.

country of sale

Ads will only be shown to people from the country you select. To advertise, you'll need to make sure that product data in the selected Merchant Centre account is available for the country you select.

Choose the Location

Next to locations, choose the geographical areas where you'll want the product listing ads in this campaign to appear.

geographical-areas

By default, shopping campaigns show ads on the Google search network and on Google Search partner websites. You can select the include search partners checkbox if you don't want to include them in your campaign.

Next, go ahead and click Save and Continue.

You'll not be prompted to create an ad group. And within that ad group, you'll have one product group. There are different ways to set up your shopping campaigns, but we're going to take you through the easiest, simplest option--

  • Product group
  • Single bid for all of your products.
  • Create your first Ad Group

    Go ahead and give your ad group a name first.

    ad-group-a-name

    Enter promotional text for your ad if you'd like to and this promotional text can appear with any of the products associated with this particular ad group,

    so make sure the text is relevant to all of the products you'll be advertising in this specific ad group.

    Next, go ahead and click Save and Continue.

    Product Group

    You'll be taken to your ad group's products groups tab where you'll see one all product group. Within each Product Group under your All products group, you can further segment out product groups for ads:

    all-products

    And that's it. You now have a shopping campaign and an ad group with all of your products.

    Conclusion

    Advertise Google Shopping and see how well they work for you. No shop owner with tough competitors will be found around Google Shopping. In highly competitive areas you cannot ignore the top dog among search engines. Because it is free to install yourself in the merchant center

    You are now prepared to start your first Shopping Campaign. And remember, don't be afraid to start small as you figure out the process. Reach out today for more information.

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