How to Generate Leads with Facebook Advertising

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In your Facebook Advertising Manager, click Create New Ad and select to create a new campaign. For your advertising purpose, select Increase Conversions on your website, because you want Facebook to optimize and track actions taken on your website...

Facebook Advertising Manager is an effective tool that helps you target your content to a very specific audience and turn your social media strategy into measurable sales for your business. Advertising on Facebook is also a great way to create a database of people who are interested in what you offer.

Advertising on Facebook is a great way to create a database of people who are interested in what you offer, because the scope and targeting options are exceptional.

Choosing a brand recognition option will be directed to ensure that your ad is shown to people who are most likely to pay attention to your message. On the other hand, an expanded campaign will show your ad to as many people as possible.

What is Facebook lead ads?

Advertisements on Facebook are a tactic to attract potential customers, used by marketers to get highly relevant potential customers. So many people want an answer from your business, but they don’t want to spend time filling out a form for more information. Facebook created advertisements to avoid the pain points that are usually associated with filling out a form, and helps the marketer to generate potential customers.

Facebook Lead Ads - Step 1: Create a Campaign

This will be the easiest step. Log in to your Facebook account, go to yourAdvertising Manager. Then click "Create Campaign":

facebook-ads lead-ads lead-generation tips

Each ad set represents a specific audience to which you want to target. In each set of ads, you can have several ads that you want to show this audience.

Step 2: Select the Lead Generation

Then select Generate Leads in the ad selection menu.

facebook-ads lead-ads lead-generation tips

Then name the campaign and click Continue to go to the ad set level. To this end, your goal is to focus on people who are at the stage of considering the client's path. This ensures that your potential ads will be visible to people who are most likely to buy.

Step 3: Select a page

First, if you have more than one Facebook business page, confirm which page you want to use for your ad.

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After selecting the appropriate page, you will be prompted to set the audience you want to target with your lead ads.

Facebook Lead Ads - Step 4: Set Your Audience

When you establish your audience, keep in mind that you can upload a User audience using email addresses, phone numbers and any other identifying information that you have collected.

User audiences are intended for those audiences for whom you have the following information:
You can use email addresses, phone numbers, Facebook user IDs, or application user IDs to create and save audiences to which you want to show your ads.

facebook-ads lead-ads lead-generation audience tips

Locations on the other hand, like you’ve probably already guessed, refers to the demographic and attributes your lead ads are going to be shown:

  • Location
  • Age
  • Gender
  • Languages
  • Facebook uses all this information to choose who to send your ad to, so that you get the most out of your budget. We’re going to go into these options below in our targeting section.

    facebook-ads lead-ads lead-generation audience tips

    Facebook Lead Ads - Step 5: Placement & Budget

    Facebook also allows you to choose “automatic placements” and they will determine where to place your ad based on performance.

    facebook-ads lead-ads lead-generation placement tips

    Set a small budget and schedule your ad for 24 hours a week from today. It gives you enough time to turn off advertising before it spends your budget.

    facebook-ads lead-ads lead-generation schedule budget tips

    Facebook Ads works in an auction system, so make sure you choose a reasonable budget based on previous research.

    The final step in creating your lead ad is to customize your ad design.

    Here you choose which format your ad will use (carousel, single image, separate video and slide show), select images and enter a copy of the ad.

    There are some Facebook advertising tips that you can use to optimize your campaigns and get more effective results. This will help you improve your return on investment .

    Always test multiple designs.

    Every time you create a new campaign, take the time to come up with at least 4 different Facebook ad designs and then test each one. For example, you can test two different images with two different copied texts (2 images x 2 text = 4 options).

    facebook-ads lead-ads lead-generation campaign tips

    check everything, even the craziest ideas. Then mix them to keep it fresh: change both the text and the images to reduce advertising fatigue and avoid high-frequency advertising, which can reduce the effectiveness of advertising.

    Choose the correct placement

    Of course, your Facebook placements will indicate where your ad is actually displayed and on which platforms. This, in turn, will affect a number of other factors, such as the format of ads on different platforms, the amount of text and even the cost of advertising.

    • Desktop Newsfeed
    • Right desktop column
    • Mobile news feed
    facebook-ads lead-ads lead-generation ad-placements tips

    You may also notice that you have three options when it comes to devices.

    Use Call-to-Actions

    A call to action is a word, phrase, or sentence that tells your readers exactly what you want them to do next. If you created a CTA for a TV commercial

    facebook-ads lead-ads lead-generation call-to- action tips

    However, calls to action to attract potential customers should not only deliver the message, but also be designed to provide the right visitors with the right message at the right time and in the right direction. CTA buttons are extremely flexible. You can place them anywhere on your site and change the text of the call to action as you like.

    Get More Leads With Mobile Content

    Make sure your content follows the recommendations for mobile devices. Including more vertical video in your campaigns is a great example, because mobile users can easily expand the video and view it in full screen mode without turning the phone. Sounds a little silly, but it matters

    facebook-ads short-url-facebookads-ctr tips

    Mobile first, on the other hand, is a design strategy. Although he can use the mobile adaptive environment, he primarily takes into account the needs of mobile users. Instead of creating a desktop website and then forcing it to fit in a mobile box, you create a website that considers the majority of users (on mobile) first.

    Consistency is the key

    Like a call to action, consistency will reduce friction and help your users perform the desired action. If someone clicks on your ads, they like the image, your message and what you offer.

    facebook-ads lead-ads lead-generation consistency tips

    Consistency is especially important when it comes to marketing your business. You only need about 30 minutes a day, but make sure you participate in some marketing activities every day, which helps you have a number of clients who want to work with you.

    Fail to do this and then you begin to suffer from the money roller-coaster, that so many business owners experience.

    To have successful marketing on Facebook , you need to be active on a daily basis. Publish content in your profile. Share photos and videos, as well as conduct promotions.

    Remember that, above all, the success of your advertising on Facebook will not depend on what popular trend you use. The success of your social campaigns will depend on how delightful you can be. The more unique and authentic you can make your brand, the more successful you will be.

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