Write the Best Facebook Ad Ever That Actually Work

facebook ads

Facebook has the best targeting options for all other ad networks. You can narrow your target audience to the exact specifications you want. we provide best practice to write a perfect facebook ad copy

The biggest reason that Facebook ads work better than all other advertising platforms is that Facebook allows you to target your audience.

Facebook has the best targeting options of all other ad networks.

Writing ad copy is a big part of my job. A lot of people hate it just as much as I do, so they are happy to hand that part over to someone else. And thanks to my dear customers, who depend on me and my skills to get results, I am doing something I hate.

The average reading level in the USA is grade 7 or 8. This means that you need to make your advertisements very easy to read. If something is complicated and difficult, people will read the first few sentences and just keep scrolling through their news feed because it is too hard.

When you write your ad copy you need to find a way to sweeten your offer - and do it in such a way that people don't feel like you're selling them something. As Brian Clarke puts it, "The great copy doesn't sound like an ad, it feels like a favor". You must understand the placement before writing an advertisement. Where your ad will be shown to your audience

There are three types of Facebook ads that marketers can use:

facebook-ad-placement, facebook-marketing
1. Sponsored Posts

In our experience, these advertisements have more busyness than the right column ads , but they can also be more expensive.

Facebook posts are content that a company has paid to promote. These sponsored posts originally appear as organic content on the company's Facebook timeline but have been able to receive a boost.

facebook-ads, sponsored post

Sponsored content appears in the Facebook user’s news feed just as any other post from your brand might. This helps create a more seamless experience for the user as it doesn’t disrupt their social media activity

2. The Right-Hand Column Ad

Right-hand column advertisements are advertisements that appear on the right column of the Facebook platform. Traditionally, you can target location, demographics, interests, behavior, connections, as well as custom audiences.

Marketers often use right-hand column advertisements for retargeting purposes. When using these ads we often see less expensive clicks and conversions. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action.

facebook-ads , right-column-ad

This placement is only available to show consumers on laptop or desktop computers. Right column ads typically have less expensive clicks and conversions, and they also appear smaller and look like traditional ads.

3: Mobile news feed

Facebook mobile news feed ads are a hit with advertisers and they are the most efficient way for Facebook fans to buy, say five of the five major Facebook ad-buying software startups. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic post from the people and Pages they follow.

mobile-feed , facebook-ads

Advertisers will have only three lines of text and a short image or video to hook potential customers, making it more important to engage their creative assets by letting users slide through their feeds.

Advertisers who want to include more imagery in their ads can try Facebook's Carousel format which can be swiped from right to left to show 10 photos with text.

Here we provide best practice to write a perfect ad copy.
perfect-ad-copy, specific-audience

Great advertising copy can persuade, excite, and entertain. It makes connections, cuts out excess information, and makes the choice to proceed to seem obvious. It’s an essential part of a successful ad.

Understand Your Audience

Before starting your short copy project, keep in mind that the most real work you can do to start making an effective short copy is before you start writing! Have a deep understanding of psychology, stages of awareness, and use to write words to specific audiences that get people to take action.)

know-your-audience , target-audience

First, make sure you know what is important to your intended reader. Research the demographic you are targeting well. Get to know them well before writing any copy.

Here are some example questions:
  • What exactly makes my target audience happy?
  • What makes them crazy?
  • What is their biggest problem?
  • What keeps them up at night?

One of the prettiest things around ads on Facebook compared to "traditional" advertising? You can narrow your target audience to the exact specifications you want. This means that when you narrow your audience, you can copy your copy to make it perfect for that ideal customer. Facebook makes it easy for you to create different types of ads so each one is customized for every audience you want to target.

know-your-audience , specific-audience

Realizing who your audience is and they need your help can change your copy. Luckily you can use the power of A / B testing to find out which ads are resonating with your audience.

The more you consider your audience better advertising - at least when it comes to Facebook ad copy.

Write a clear and conversational headline

As you might have noticed in Facebook’s ad builder, the ‘headline’ appears in the third position in the ad under the image. This would make the headline the second thing you read in the ad—so not a headline at all.

ad-copy, ad-headline

If you enter copy in the “text” field, treat this as your headline. It’s the first thing your prospects will see and the “headline” functions more like a subhead for additional information. “The text should address customers’ pain points and offer solutions. The headline should get—and hold—their attention. The description provides details and builds trust.”

If you want to create powerful Facebook ad headlines, your headline should be:

* Write for the click. Your ad headline should be a CTA all of its own. Basically, make the first word the imperative form of a verb.

* Connect “what” with “why.” State what to do – and then say why. What’s the benefit or outcome of acting?

* Using voice-of-customer data ensures our headlines and body copy reflect the true terms, tone, and emotion behind the real questions and concerns customers or prospects have

A great example of a powerful headline is this ad by Asana:

facebook-ad, facebook-ad-headlines

A headline should not tell your life’s story, it is just there to grab their attention, to let them stop scrolling. If you make your headline too long it can cause people to lose focus and attention. Make your headline clear, concise and focused around your value proposition.

Focus on It's visual.

In Facebook ads, the rule of thumb is for marketers to focus on the image. It’s not about copy and design working together. The image is the most important thing. if your text falls over the gridlines, Facebook may misread your image as text-packed when in fact it meets the 20% rule.

facebook-ad-tips, ad-tricks

Your copy needs to be related to your image in some way. If readers do not quickly and easily understand what you are trying to tell them, they do not stick around to find out for long. Your eye goes to the image in both a print ad and a Facebook ad. Their common creations are similar, with copy and art in them. Both can be used to attract prospects at every level, from the unknown to the coupon-shopping.

best-facebook-ads, ad-copy

If you’re struggling to create images for Facebook ads, you can use image tools like Canva, PicMonkey, and Pablo by Buffer to create your own.

Add a clear call-to-action

The best Facebook ads have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? No matter what, your ad should have a clear call-to-action.

call-to-action, ad-copy

Don't be afraid to include copy-ups, which may seem too obvious like "click here to sign up" or "move your free guide to:" to many: " Step-by-step instructions are needed - give them "what they need!"

Facebook gives you the option to test various call-to-action (CTA) buttons. And the choice of your button can have a big impact on the performance of your ad.

Some of the CTA choices available include:

  • No button
  • See Menu
  • Apply Now
  • Book Now
  • Contact Us
  • Donate Now
  • Download
  • Learn More
  • Send Message
  • Request Time
  • Shop Now
  • Sign Up
  • Watch More

None of that one button will always perform best. It depends on your offer.

Split-Testing Your Ad Copy

An A / B test is, quite simply, an exercise that compares the performance of two advertisements. While you can use this strategy to optimize a range of Facebook advertising assets - your target audience , your call to action, etc. - A / B testing works particularly well when refining your ad copy. Does.

multi-product , facebook-ad

Try running two different ads - each with the same image, But different copy - to see who resonates with your audience the most. Which version received the most likes, comments, and conversions?

Split testing will help you find out what length your audience prefers. The most important thing at this point is to make sure that users are understanding your message.

Any advertisements that achieve better engagement or more positive engagement will be ads that drive the duration of an advertising campaign. This can help narrow a message for the brand as a whole while running ads in the future and make you believe that you are using your budget on advertisements that you know will be effective.

Remember, the test never ends. People's preferences change as technology changes. When photography gets better, and videography becomes more accessible, we only want to engage with the best.

Tests can tell you which ad types, images, text, etc. work better. This way you will stay on top of the campaign and get out of your budget and make a comeback.

Use Multi-product Ad

facebook-ad-multi-product,

Multi-product advertisements allow a single advertiser to show multiple products - creative and multiple groups of links - within a single advertisement. In other words adopting multiple product means that you can also see more than one product or service (or blog post) without > creating multiple advertisements sponsored news feeds.

facebook-ad-multi-product-2019

You'll need to use the Power Editor. Multi-product advertising will allow you to have up to five images at once or up to 10 products simultaneously (via API) carousel-style on both desktop and mobile. You can choose to highlight multiple products in the same category or use multiple images to show a single product from different angles. Don't forget, too, to combine multi-product ads with Website Custom Audiences to target individuals into buying products related to ones that they have already purchased.

facebook-ad-multi-product

Each ad space within the carousel has its own image, description and target link. In February 2015, Facebook added Power Editor to a multi-product advertising unit designed to help businesses promote multiple products simultaneously.

We are loving multi-product advertisements so far; The key metrics are good looking and as long as you take steps to be creative and innovative with your approach, you can really get some benefit from this ad unit.

Conclusion

Facebook Advertising is an incredibly powerful advertising platform, and all the pieces of the puzzle fitting together will allow you to write copy that maximizes that power. The copy of the Facebook ad should be concise, sweet, and most importantly relevant to the specific audience you are targeting and running. Get to know your target readers really well so that you know what kind of copy you get — and they care.

Are you still doubting about your ad copy? Looking for some extra pairs of eyes on them?
If you need any extra help, drop a comment below and we’d be happy to provide any feedback!

Related post

Guidelines 2018

Google AdWords Terminologies, Introduction and Importance

On-Page SEO

Superpower is to have a unique domain name. Name it BIG!

Top 2019 Hacks

Strong Backlinks is a long-term traffic source to drive targeted audience to your web page.

Top 2018 Tips

Getting huge Traffic on the website doesn’t always meant you will get huge sales.

About Author
Madhuranjan Kumar

Madhuranjan Kumar
Whether you’re a current or future business superstar, I can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with guaranteed massive results both short-term and long-term.

Populer Post
Facebook marketing small business
Audience Insights For Better Targeting

Use Facebook Audience Insights For Better Targeting

Campaign Budget Optimization
Campaign Budget Optimization

Spend Money with Facebook Ads | Campaign Budget Optimization

Why Facebook Ads Not Working
Facebook Ads Not Working

Why Facebook Ads Not Working | How to Fix

Pay Per Click, facebook ads
Pay Per Click

5 Ways PPC Can Help Your Brand Grow | Pay Per Click

Facebook ad Placements
Facebook ad Placements

Optimize Your Facebook ad Placements | Top 6 Platforms

Local Business on Facebook
Local Business on Facebook

Complete Guide to promote my Local Business on Facebook

Lowering Facebook Ad Cost
Lowering Facebook Ad Cost

Improve ROI by Lowering Facebook Ad Cost

Lower Your Facebook Ad CPM
Lower Your Facebook Ad CPM

Ultimate Guide to Lower Your Facebook Ad CPM | Cost Per Impression

Facebook Business Manager
Facebook Business Manager

Set Up Facebook Business Manager | Facebook Ads

increase Click-Through Rates
Increase Click-Through Rates

How to Increase Click-Through Rates on Facebook Ads.

Facebook ad copy
Get maximum lead conversion

Write facebook ad copy to get maximum lead conversion

Facebook Carousel Ads
Facebook Carousel Ads

The Effective Guide to Facebook Carousel Ads

Facebook ads, techniques
Facebook Ad Techniques

9 Facebook Ad Techniques That Deliver Results

Facebook ads, Good conversion rate
Good conversion rate

Good conversion rate on Facebook | how to Improve it

Facebook Ads, optimize facebook ads
Good CTR and How to Increase It

What Is Good CTR and How to Increase It | Facebook Ads

Facebook Ads, Improve ad performance
Improve advertisement performance

Improve ad performance with interest targeting

Facebook Advertising Tools
Facebook Advertising Tools

Top 11 Facebook Advertising Tools to Optimize Your Ad

5-Best-AI-Tools, facebook ads
5 Best AI Tools

5 Best AI Tools to Automate Your Facebook Ads

Facebook Ads Funnel
Creating a Facebook Ads Funnel

5 Step Guide to Creating a Facebook Ads Funnel for 2019

Shopify Sales, Facebook Ads
Steps to Get Shopify Sales

6 Steps to Get Shopify Sales Using Facebook Ads

facebook pixel, improve performance
What is a Facebook Pixel

What is a Facebook Pixel | Improve Facebook Ad Performance

Mistakes, facebook ads
3 Mistakes to Avoid

3 Mistakes to Avoid When Advertising on Facebook

Facebook Ad Hacks, ad campaign
Ad Hacks for Winning Campaigns

Ultimate Facebook Ad Hacks for Winning Campaigns

Brand Awareness, facebook ads
Ultimate Guide to Brand Awareness

Ultimate Guide to Brand Awareness with facebook ads

Creating Facebook Video Ads
Creating Facebook Video Ads

5 Tips To Avoid When Creating Facebook Video Ads

 Facebook ads, best tips
Scaling Beyond your Facebook ads

Secrets Revealed: Top 7 Tips for Scaling Beyond your Facebook ads

facebook Ad Bidding
Facebook Ad Bidding Strategies

Facebook Ad Bidding Strategies Lower Your Ad Cost

Why Facebook Ads Not Working
Earn Money from Facebook Ads

How Can I Earn Money from Facebook Ads

 Effective Facebook Ad Copy
Create an Effective Facebook Ad Copy

Top 4 tips to Create an Effective Facebook Ad Copy

Facebook Power Editor
The Facebook Power Editor

Scale Your Ad Campaigns with the Facebook Power Editor

Set Up Ad Campaign
Set Up Ad Campaign

How to Set Up an Effective Facebook Ad Campaign

lower your facebook ads cost
Facebook Ad Costs

Ways to Lower Your Facebook Ad Costs

Facebook marketing small business
Facebook Marketing for small Businesses

How to Use Facebook Marketing for small Businesses

Earning Money Online
Ad Targeting Strategies

Advanced Facebook Ad Targeting Strategies That Works

split rest facebook ads
Split Testing

Use the Facebook Split Testing Feature for Ads

facebook ads retargeting-campaign
Advertising Costs

What are CPM, CPC, and CPA? Facebook Ads Costs

Facebook Video Advertising
Facebook Video Advertising

7 Essential Strategy for a Facebook Video Advertising

Earning Money Online
Earn Money Online

Make money from Unique Content and Google AdSense.

Local Business Marketing
Boost Local Sales

Win your local search audience with Rich Snippet on Google Search.

facebook ads reduce-cost cpa
Cost-per-acquisition

5 Strategies to Reduce your Cost per Acquisition

facebook ads reduce-cost cpa
Cost Per Click

7 Ways to Lower Your Ad Costs | Cost Per Click

facebook ads generate-leads
Generating Leads

How to Generate Leads with Facebook Advertising

facebook ads power-editor
Power-Editor

How to Use Facebook Power Editor: A Complete Guide

facebook ads learn tricks
Ad setup | full guide

How to learn facebook ads | full guide

facebook ads learn tricks
Advertising-tips

7 Proven Facebook Advertising Tips for Better ROI

Earning Money Online
looklike-Audience

5 Step To Create A Lookalike Audience On Facebook

Top Result
Learn Social Media

Social media is a foundation of communication for modern society.

Top Guidelines
SEO Audit in 2018

The ultimate goal for the SEO audit is to find the current technical optimisation level.

onpage-seo guide tricks onpage seo
On-Page SEO Guide

On-Page SEO helps you to represent the data in an attractive and readable format.

On-Page SEO

Digital Expert

Promote Your Business

Hire Now