Facebook Advertising is inevitable for almost every business. Too many marketers end up wasting money on Facebook ads by falling prey to a ... Facebook advertising mistakes we routinely see—and ways to avoid them.
Most people do not want to be bombarded with advertising. In fact, they hate advertising so much that they install blockers and refuse pages when they make a breakthrough. More than 400 million devices used ad blockers in 2017, and if we analyze the figures for 2018, this number is expected to increase.
It doesn't matter how big (or small) your business is or how much money you have to invest in advertising on Facebook. You want to get revenue from your advertising budget, whether in terms of sales, potential customers, or simply increasing your brand awareness.
Here are some tips I learned from advertising campaigns on Facebook that can help you save (or avoid wasting) and get better results with Aadvertising on Facebook.
Know your Objectives.
Well, this is the most important step! A clear set of Facebook advertising goals will help you determine your advertising budget. The goal of your Facebook campaign determines which optimization and bidding options you will use during the campaign setup process.
First set your goals, because it will help you choose the best type of advertising on Facebook to achieve your results.
- awareness
- consideration
- Conversion
Your chosen goals may be expanded or limited to specific options later in the advertising process.
Don’t Run Ads Longer Than you Need to
After your ads have started running, check the frequency in Ad Manager to see how many times your ads have been shown. I usually turn off advertising when it reaches a frequency of 2.5-2.75 because by this time it is already often shown to the target audience. Often, within a few days, you see the poor performance and then advertising is restored, so don’t try to tune it too often.
Target Specific Audience
Mastering your Facebook Targeting Strategy allows you to appear in very specific and often motivated segments of your audience.
The best way to optimize advertising on Facebook is to select the target audience as accurately as possible. By narrowing down your target audience, you can reduce competition from other brands that place similar ads and target the same audience. Remember that you can use any combination of targeting methods listed below.
- Location
- Demographics:
- Interests
- Behaviors:
- The parameters of your audience are too wide
- You are not using the Audience Insights tool.
- You lack effective filters.
- Audiences
- Conversions
- Targeting and optimization
- Facebook Analytics data
Choosing the right audience for your advertising campaigns does not require any additional fees, multi-year training or a group of experts. If you're not sure if you are targeting your desired Facebook audience, read about the three most common mistakes.
Make an effort, pay attention to what works, and don’t be afraid to change targeting until it is right!
Avoiding Facebook Pixel code on your website
A Facebook tracking pixel is a Javascript code in a website header that allows website owners to track shoppers by clicking on their ads.
Facebook pixel is one of the important elements of advertising on Facebook; if you don’t advertise Pixel, you won’t be able to use advertising
Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads, track conversions, and optimize for conversions.
Not testing your ads
Testing is the real secret weapon behind the biggest advertising campaigns on Facebook . Before you use your budget as an idea, run a few options to see how well your goal is responding. Set a low test budget for advertising on Facebook and experiment a bit. Your goal in each test is to gradually increase the effectiveness and profitability of your campaign.
You also had to calculate your own metrics, such as cost per acquisition (CPA) , to summarize all the ads, pages, and number of clicks. Your CPA is calculated as total expense / total number of conversions.
Ignoring video
Video is a powerful tool and can be incredibly useful for creating high-performance Facebook ads. It allows you to communicate with your audience in a very personal, direct way. It puts you in a room with them!
Facebook video ads are like street performers. They occupy a crowded place and try to get your attention as quickly as possible.
videos take storytelling to a new level. There is nothing more attractive than seeing messages come alive. The video combines visual effects and sounds.
Winning Design
The most important part of your ad is how well your ad image is designed. If your message is not clear, you will not receive clicks.
It is important to remember the principles of any advertising. This is relevance, value proposition and a single call to action. Creative graphics can help you achieve all of this. Whether adding text to an image, icon, or logo, graphics play an important role in attracting attention, and attention-grabbing is the first thing you need to do with any ad.
There are no right and wrong answers, but here are some design tips for not spending money on FB advertising. You may not have reached your audience because there is too much text in the ad image. Facebook prefers promotional images with little or no text. Because many people will see your ad on their mobile device.
The biggest mistake is not to optimize at all. Some people will try to install it and forget about it, assuming that traffic is normalizing or that it is a bad time of year.
Do not waste your advertising budget on Facebook to be vague. Do some research, do some tests and create advertisements that will appeal to your target audience. When it comes to ROI, you need to put a lot of effort into it!
Of course, there are many other ways to not spend so much money on advertising on Facebook and Instagram. Contact us to find out how we can increase the results you get from your ads and prevent further waste of your advertising budget.
