Facebook Ads to Grow Your Business, Create an Effective Facebook Ad Retargeting Funnel, What are Retargeting, List-based retargeting strategies. here are some best strategies which will help you to grow your business
Facebook ads can work for any type of business: whether you’re a one-man-band or a household name. Running a small business requires entrepreneurs to learn constantly. You need to learn about your customers, learn new content strategies and even learn how to deal with your own experience as an entrepreneur.
While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Facebook estimates that it is home to more than 30 million active small-business pages .
Digital marketing spend now accounts for an impressive 51% of total advertising spend in the US and in a recent survey, 78% of American consumers say they’ve discovered products on Facebook. To succeed in your marketing efforts, you need to focus your time, strategy, and budget into the areas that have the most significant impact and audience.
Start a conversation
“The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something, but no one responds, then Facebook won’t show it to anyone. They’re trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It’s going to get more difficult, as Facebook announced they’re going to be changing their algorithm . They’ll now favor content from friends over companies and other pages.
Millions of businesses use Messenger to communicate with customers, promote new products and provide customer service. In fact, every month, 2 billion messages are sent between people and businesses on Messenger. And one of the most effective ways to get people to message your business is using click-to-Messenger ads. We put together a list of tips to help you create the most successful click-to-Messenger ad campaigns and start conversations with more people. Facebook Messenger Ads are a perfect balance between ads and real sales conversations.
They’re designed as a one-click method to start a conversation with your potential customers or clients, which is much faster than directing someone to the chat feature or contact details on your website.
when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.
HAVE A CLEAR GOAL
Choose the correct objective in the Facebook Ad Manager to take advantage of one of the most powerful ad distribution channels in the world. “Advertising on Facebook can be lucrative, but it will require an investment in both time and money, and there will be a learning curve. Know exactly what you are trying to accomplish: sales, leads, or both? Avoid “dopey” metrics like likes, follows, or impressions. Use Facebook pixel and/or Facebook lead ads so you can track and measure results. As a small business owner who advertises on Facebook myself, I measure the ad spend vs. sales or leads generated to determine if it’s worth it or not—so should you.”
The campaign objective tells Facebook what’s the ultimate goal of your advertising campaign, and helps its algorithms optimize your ad delivery for best results. Your Facebook advertising goals could be:
- Driving more sales
- New leads
- Increased brand awareness
- New people in the sales funnel
- Higher customer engagement
Your goal should have a direct impact on your company’s growth and success.
As you can see, there are plenty of Facebook campaign objectives.
It is essential for businesses to use social media platforms to connect with their audience, however, if you don’t set up your goals right and half-heartedly commit to using Facebook Ads, your efforts aren’t going to give you any results.
So whenever you decide you’re going to spend some money promoting any piece of content, you need to take a few steps back and ask yourself what the end goal is. Are you trying to boost a blog you wrote, why? You want people to see the blog, but what are they supposed to do when they look at it?
if you’re a small business owner or marketer, you need to find smart ways to improve your company’s visual marketing without breaking your budget.
“Attention spans are short so be sure to add photos and videos to your social content. It will boost engagement and is perfect for businesses with products to show off. If you have a service-based business, consider a photo with words or a photo that complements your text. And don’t overlook visually-oriented platforms like Instagram and Pinterest.”
A well-designed infographic or engaging video can increase “dwell time,” the time a visitor reaches your site from a search engine until the time they return to the search engine, which is an important ranking factor.
Entertaining the target audience with appealing images can increase your brand reach and can aid you in building a vast customer pool. For the people doubting the potential of this fabulous platform, visuals (images) are processed 60k times faster than an ordinary text message inside the human brain!
Thinking like a consumer can provide you a different sets of ideas and thoughts that could add innovation to the visual campaigns by which you want to create a brand presence facebook .
Know your customers.
Your customers are the determinants of your success. Ensure that your customer service quality is undisturbed while you scale your business. It helps to put yourself in your customers' shoes and consider how actions in your business scaling plan would affect you if it were a business you patronize.
Who you think you should target on Facebook vs. who is actually engaging with your ads might be vastly different. Your ideal audience on Facebook might look different than the people who interact with your business in other ways. When setting up targeting, “starting broad is sometimes the best way to figure out who this audience is, open it up and see who might engage with your ad and then narrow it down from there,
Either way, whether you're looking to connect with existing customers or new ones, pin-pointing the people you want to reach will help you create a more tailored experience and drive the results you care most about.
Remarketing within Facebook means that someone interacts with your brand and they’re tagged with a code to track them. While they’re scrolling through their Facebook feed, your ad pops up to remind them what they’re missing out on.
You have the advantage of knowing how they’ve already interacted with your brand, and in what part of the sales funnel they lie.
Give the video a try
Anyone who actively uses Facebook will have noticed the recent move from traditional static ads to video content. If your product or service lends itself to video advertising, Facebook could be the ideal place to promote your business, because videos are easy to consume and share, they’re a great way to quickly expand awareness of your brand
There are a number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost
Facebook themselves suggest some helpful hints for creating effective videos in the right format and you should keep in mind the following parameters:
- Video ratio is 9:16 to 16:9
- Video file size cannot be more than 4GB
- Videos can be as long as 240 minutes
- Captions are recommended but entirely optional
- Sound is also recommended but entirely optional
- 125 characters of text is allowed
Keep reading to learn Essential Strategy for a Facebook Video Advertising to easily and affordably create video content for your small business using Facebook video ads to increase engagement, visibility, and sales. Are you ready to create your brief and attention-grabbing Facebook Video Ad? If you make this campaign really effective, it will help you build brand awareness and boost the popularity of your business.
Make Your Facebook Ads Mobile Friendly
Facebook is one of the most powerful marketing platforms available. Not only do they have 1.09 billion users each day, they have 989 mobile users each day. Yearly, there are 1.51 billion active mobile Facebook users.
It’s important to remember that digital consumers spend nearly 2.5 hours on social networks every day, and a reported 69% of U.S. adults use at least one social media site. With this data in hand, small business advertisers need to ensure that the ads they put into this space are mobile-optimized and mobile-friendly. create mobile-friendly cover photos as well as advertisements. Also, use the “20% text Facebook Ad Checker” in order to take advantage of paying to boosts posts which cant include more than 20% text.
To give a little background of why making your facebook business page mobile friendly is so important to take a look at these statistics
- Over 6.8 billion people use mobile phones – roughly 87% of the world’s population
- 80% of Internet users own a smartphone
- More than 50% of the searches being done are happening on mobile devices
- 67% of consumers are willing to buy a product or use a service on a mobile-friendly site
- 86% of consumers use mobile devices to plan their shopping trips
If you’re not sure whether mobile or desktop Facebook ads perform best for your brand, test what works best for your business and do an A/B test so you can compare results. You don’t want to throw money at something that doesn’t perform.
Create Carousel Ads
Carousel Ads allow you to display multiple products (or multiple parts of the same product) in one single, swipe-able ad. They display up to 10 images or videos, with 10 different calls to actions in one advert, and can link to different landing pages from each panel.
For promotions, carousel ads allow businesses to showcase details of a specific product, a collection of complementary products, or a selection of gift ideas. In fact, Facebook themselves claim that these types of ads drive a 30% to 50% lower cost-per-conversion and a 20% to 30% cost-per-click versus single image ads
Facebook has set specs for your ads too. You can find more information about ad size recommendations on Facebook’s site. https://www.facebook.com/business/ads-guide/carousel/facebook-feed/traffic
Your audience will see dozens of posts in their Facebook newsfeed. From advertisements to posts from family and friends, to posts from business pages, news feeds are saturated with content. If you want your audience to see your carousel ad, you must make an eye-catching first image.
Facebook guidelines dictate that carousel ad:
- Must feature pictures no larger than 600 x 600 px
- Cannot include more than 90 characters of text
- Cannot contain more than 40 characters of headlines
They’re available for most Facebook Ad objectives and are effective on both desktop and mobile.
Even if your customers just click through your carousel to see more of your photos, they’re still interacting with your brand and improving their knowledge of your products and services. Carousel ads can appear in the mobile and desktop News Feeds on Facebook and Instagram. They can be created from a page, event, the Ads Manager, or the Ads API.
If you’re going to use Facebook ads, you need to choose the right objective for the goal you’re trying to accomplish. “Let’s say you want to focus on lead generation for your SMB. The first step would be to evaluate your customer journey, and if direct lead generation from this platform aligns with user behavior. Remember to start small. Then build on your budget and strategy as you learn and adjust to what is working for your business.
As your business grows, you can increase your advertising spend or hire someone full-time to manage it for you.
these basic steps can help you make sure your business continues to thrive as you grow. By implementing these strategies, you can reduce inefficiencies and increase your chances of scaling up your business successfully.